The Bleach storyline follows fifteen-year-old Ichigo Kurosaki who has the power to see spirits from the afterlife, including warriors known as Soul Reapers. The Soul Reapers are tasked with defending humans from otherworldly beings called Hollows. One fateful day, Ichigo meets Rukia, a Soul Reaper who lends him her powers after she’s injured by a Hollow. In the game, players will progress through an exciting storyline facing increasingly difficult opponents in their quest to uncover the truth.

On the Wii, players will be able to inflict enormous damage on opponents with powerful weapons and super power attacks taken straight from the TV series. Characters can summon supernatural allies such as a giant serpent, a samurai titan, or a tidal wave, for battle support. Players can also square-off against their friends in high-speed multiplayer combat in 3D arenas and environments based on settings from the series.