Disney Corp has decided to push back the release of Disney Infinity from June until mid-August to encourage retailers to give more shelf space for its line of toys, which Disney hopes will flood playgrounds.

August is generally quiet for video game releases and so Disney want to capitalise on that as kids are back in school September, hopefully trading their Disney Infinity wares for free marketing.

In our interview with Executive Producer John Vignocchi, he tells us that Disney Infinity wasn't the goal at all. In fact the team were working on a Buzz Lightyear game, but management told them to 'go big'.

The Disney brass wanted "something huge" that brought the game space 'in line' with other areas of the business, like movies and TV. They came to the idea of creating a platform, not just a game.

Disney is on the march and they want to muscle in on Activision's gamble with what they call the "toys to life category" of video games and merchandising. Disney wants their own Skylanders success story.

To that end they've come up with Disney Infinity, and so Activision is worried - right? Wrong. The publishing giant is "thrilled by the incredible success" of Skylanders, and "flattered" by copy cats.