"Viva Pińata" will offer a number of entertainment elements enjoyable for everyone — from kids to adults. The "Viva Pińata" world will include a Saturday morning 3-D animated television series, slated to premiere this fall on 4Kids TVTM on FOX, that is produced and created by 4Kids Entertainment, known for such powerhouse properties as Yu-Gi-Oh!®, Pokémon®, Cabbage Patch Kids® and Teenage Mutant Ninja Turtles®. An immersive video game developed by Rare Ltd. exclusively for the Xbox 360TM video game and entertainment system is scheduled to debut this holiday worldwide, enabling gamers to create and customize pińata-filled adventures in their own evolving world.